How to Start Your Own Graphic Design Business: Step-by-Step

graphic design business

While you may be tempted to use your personal bank account, this would be a mistake. Keeping your business and personal finances separate serves some very important purposes. First of all, it will make filing your taxes much easier if you don’t have to sort through every credit card charge or bank transaction to figure out which were for your business.

DON’T do any work without a contract

You might find it surprising, but my first step is to secure design clients. A well-designed, professional website serves as a central hub for showcasing work and attracting clients. Local government websites often provide detailed information on the types of licenses needed and the application process. Some jurisdictions may require additional permits, such as a home occupation permit if you plan to operate your business from home. You’ll need a powerful computer and quality monitor to see your designs in detail.

Take Stock of Your Skills and Resources

One way to get over that was to commit themselves fully and put all their passion into every job to building a business culture based on trust and honesty. Planning is vital, and if you already have several years of working in-house or for an agency, your experience can guide you. “The reason I set up the studio in the first place is because it gives me a space to work independently on projects I can choose.” says Muller. As your business expands, consider how to reach new audiences with tools like a user-friendly website, social media platforms, email marketing systems and printed materials.

Register Your Business For Taxes

Maybe you’ve been working in a corporate role, or you fancy a career change. Either way, running your own graphic design business is rewarding but also challenging. Graphic design includes a good amount of “heads-down” work that requires focus, accuracy and attention to detail. However, when you transition from being just a graphic designer to a full-fledged business owner, you must have the mental capacity to meet other requirements as well. As you plan a longer-term budget, consider incoming revenue from projects and clients.

Step 7: Work on Pricing

Leveraging existing client networks to source referrals remains invaluable initially. Offering referral bonuses or discounts on future services for customers who recommend the agency helps incentivize endorsements organically. Leveraging DIY website builders like Wix offers easy drag-and-drop solutions to publish online portfolios for as low as $10 a month. For advanced custom designs, specialized freelancers on Fiverr provide affordable packages too. Shared work environments like WeWork offer both open desk spots and private offices for individuals or small teams on flexible plans starting at around $300 a month.

Secure Startup Funding for Your Graphic Design Business (If Needed)

Collaborating with other designers can bring fresh perspectives, enhance creativity, and enable your business to take on larger projects. A compelling portfolio serves as the cornerstone of a graphic designer’s credibility. It showcases your skills, style, and versatility to potential clients. Of course, experience is great, but how to start a design business if you don't have it but you're determined to start out on your own from the outset? And if you don't have experience in the industry, chances are you might not know where to start in terms of making a plan for your business.

graphic design business

Step 5: Build your client base

This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends. Use the advice of our seasoned design professionals as a metaphorical compass as you venture closer toward your goal of starting your own graphic design business. As you take the necessary steps toward making this dream a reality, you’ll want to be sure you continue polishing the skills you’ll need as a business owner. “If it’s a big company or organization, then they absolutely have money in their marketing budget to pay you,” she explains. It’s also true that taking on projects that don’t excite you could both dull your senses of creativity while also potentially marketing you as a type of designer you’re not.

Top 44 Graphic Design Agencies to Check out in 2024 - Influencer Marketing Hub

Top 44 Graphic Design Agencies to Check out in 2024.

Posted: Wed, 10 Apr 2024 07:00:00 GMT [source]

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments. The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve. Besides expanding your own skills in that avenue, consider hiring someone who has the expert skill to work on projects that involve animation. For example, you might be doing great with logo and web design but you’ve discovered there is a huge market for animations.

Using small business accounting software like QuickBooks automatically tracks income, expenses, account reconciliations, and taxes without manual effort. Seamless connectivity with bank/credit card feeds, invoicing, and payroll simplifies reporting needs. Plans start from $25 per month with the core system covering all essential workflows. If you want your graphic design business to grow, you’ll need to constantly be making adjustments to your pricing, your client communications processes, your invoicing habits, and lots more.

graphic design business

My tactics included immersing myself in the city, culture and industry,” she says. Tweeting on behalf of @Sweden, being elected chairwoman of Design Sweden, launching Glug Sweden, and writing for three Sweden-related creative books helped cement her reputation and credibility. Top advice on how to start a design business direct from those who have done it. From your very first client, always have a contract agreement system in place. Official contracts should serve as legally binding documents that outline the terms of your work and the role of the client in the review process. You should also be prepared to file the necessary legal paperwork with your locality in order to conduct business legally and responsibly.

You can add in anything else they need to know or customize it for each client. My first recommendation is an invoicing tool like Freshbooks, Wave, or Honeybook. You can create customized, branded invoices and send them on specific dates or set them to repeat. That will ensure you get paid promptly and reduce any back and forth communication. As your business grows, you’ll find you have more and more admin to keep up with.

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